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Discover the TRUTH about Ikigai in Japanese Culture.

Ikigai has become one of Japan’s most misunderstood words and culturally appropriated concepts. It’s not a term from Okinawa. It’s not the Japanese secret to longevity. It’s not a Venn diagram showing you how to find your bliss or become a successful entrepreneur. And it’s not the pursuit of a single life purpose.

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“Ikigai-Kan” is always in stock. “Printed On Demand” in Australia by Intertype